Digital Marketing not only helps businesses in creating a consistent brand value, but also generates instant revenue. The cost of conversion or ROI may differ business to business, but, at the end, it always proved to be fruitful, as far as, business growth is concern. Digital Marketing is an invincible part of a business growth strategy, to achieve consistent branding, expand customer outreach, engage in affordable online advertising, conduct targeted marketing, acquire more potential customer etc. Digital Marketing helps businesses connect with their customer-base easily and objectively.
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.– Neil Patel
These days, online identity if a business is not only crucial to provide your target customer a platform for easy and quick exploration of your services and products, but also is a key entity, to establish an immediate authenticity of your business. It allows a business to expand its market to any extent, as a potential customer of any location, language, ethnicity, age or interest can reach you without any hurdle or manipulation. Providing as much information about your product or services, with real life demonstrations, reviews etc, adds value and trust to your business. By having a fully interactive, content rich, trendy and engaging website you can bring an immense growth opportunity to your business.
SEO is the most important part of a Digital Marketing Campaign. It is not only the most organic way of online promotion, but also quite long lasting in comparison of other Digital Marketing Tools and Techniques. There is a thick percentage of visitors, who take their purchasing decisions through the organic search results, rather than paid promotions. This one reason is more important than all other reasons to give top most priority to Search Engine Optimization (SEO) than any of other Digital Marketing tool. SEO is a never ending, ongoing process, that’s why, websites need to be updated and maintained to provide unique and latest information along with it to stay relevant and competitive.
As far as building a brand is the challenge, Social Media is unavoidable for both big and small businesses. It’s always a wise investment of thoughts and resources, if made into Social Media Management, for business growth. As, Brand Awareness, has marked the top priority for marketers and it is cheapest and long-lasting with social media, these platforms have become modern age broadcasting tools for businesses. Using these platforms to tell stories about our products, success stories, case studies can be instrumental in increasing conversion rate.
It is quite time consuming and slow process to build an audience over social media platforms, even if a business is broadcasting useful, unique, pin-pointed, crispy and inciting information in forms of creatives or videos or stories. Getting people to notice, like, and sharing our posts / updates, could be very tricky, tedious and resource consuming process. Most businesses (especially if they small in size or a startup) can’t stand for that long, without generating business. And if a business is already doing great and looking for expansion, would not like to wait for new business opportunities. So, paid promotions are best tools to generate following or leads quickly through social media. All leading social media platforms like Facebook, Twitter, Instagram, Linkdin, Youtube and many other are providing paid promotion services. The beauty of these tools is that, businesses may start getting leads very next day, they roll out a campaign.
Though the SEO is most promising and preferred tool of Digital Marketing, for any business, but it takes time to generate revenue. While, a potential customer coming through search engine is most likely to make a purchase or has the highest rate of conversion, but is very time consuming. SEM (Search Engine Marketing) is the technique of Digital Marketing, which brings a proven solution to this situation. SEM is a paid promotional activity, performed through advertising over SERPs (Search Engine Result Pages). Thus, visitors we have there are most targeted or with highest conversion chances, and through paid advertising, we start getting leads/revenue almost immediately after rolling out the campaign. SEM is very important, if a business is in need of immediate sales or leads.